Put your social media on autopilot.

Three layers of your social, plus an AI layer running across them. Publishing automation will push your posts live on their own — auto-posting, queues with preset slots, evergreen recycling, RSS imports, bulk scheduling, and cross-posting. Engagement automation will react to your audience — auto-replies, keyword-triggered DMs, welcome messages, and auto-moderation. Workflow automation will wire Verb into your other tools with triggers, rules, integrations, approvals, and scheduled reports. And an AI agent will plan, draft, and schedule a whole batch of content on its own.

Only as much as you let it. Automation will be opt-in, rule by rule: you'll decide which posts publish automatically, which messages get an auto-reply, and which need your approval first. Start by automating one low-risk thing, watch it work, and turn on more as you trust it. Nothing goes out that you didn't set up, and you can pause any rule at any time.

You'll set the rules. Verb will answer routine, low-risk messages — FAQs, pricing questions,"where's the link" — instantly and on-brand, and send keyword-triggered DMs (someone comments a word, they get a link). For anything that needs a human, it'll draft a reply in your voice and hold it for your approval. You choose where that line sits, and you can have new followers and first-time commenters greeted automatically.

Yes — that's planned. Verb will plug into Zapier, Make, and n8n, and expose an API and webhooks, so social actions can fire from your wider automated workflows or trigger them. A new mention can notify your team, a published post can kick off the next step in a sequence, and your own systems can queue posts or react to social events programmatically.

Rules are the if-this-then-that logic you'll configure inside Verb. Agentic automation is a step beyond: an AI agent plans, drafts, and schedules content on its own, deciding what to post and when. That's what a Verb MCP connection enables — your own assistant or a tool like Claude can drive Verb from the outside. See the MCP and AI pages for the full story on each.

You'll mark your best posts as evergreen and Verb will add them to a rotation, re-posting them automatically on the cadence you set so good content keeps earning reach. Recurring posts will work the same way for anything you publish on a regular beat — a weekly tip, a standing promo — without you rebuilding it each time.

No. Verb publishes through each network's official API and respects their rate limits and rules, so automated posting will look exactly like posting from the native app — because that's effectively what it is. You stay within platform guidelines, and Verb alerts you and retries if a post ever fails instead of silently dropping it.